31/08/2017

Introducing: Altruist Dermatologist Sunscreen

Good quality sunscreen should be our first line of defence against the harmful effects of sun exposure and skin cancer. According to Cancer Research UK, malignant melanoma is the fifth most common cancer in the UK, with on average 40 new cases being diagnosed every day.

While there are some excellent products available, not everyone has access to them and not everyone can afford them, a truth leading dermatologist Dr Andrew Birnie and Dutch economist David Westerbeek find incongruous:

“Deciding whether or not to wear sunscreen, or how much or how often to apply it, should not be based on cost. Everyone should have a basic right to take the necessary precautions to reduce their risks of developing skin cancer. Whilst there are some excellent products available […], most are so expensive that people are reluctant to use them as often, or in as large a quantity as they should,” says skin cancer specialist Dr. Birnie.

And so they tasked themselves with creating a sunscreen that was both high quality and affordable, enabling consumers to protect themselves properly without breaking the bank.

From £2.00 per 100ml, Altruist Dermatologist Sunscreen does just that: it affords effective sun protection at an affordable price.

There are two strengths to choose from, SPF30 and SPF50, as well as a family-size litre bottle of SPF30. Priced competitively the SPF30 bottle costs £4.00 for 200ml (sold in packs of two) or £14.00 for a litre pump bottle. The newer SPF50 costs £3.75 for 100ml and fits perfectly in your handbag or cabin luggage.

An altruistic venture
Dr Andrew Birnie and David Westerbeek met during their stay in South Africa. Staggered by the lack of education and affordability of a product they considered to be a simple basic need, they developed Altruist, a high quality sun protection cream that costs as little as a fancy coffee. Unlike a fancy coffee there is no elaborate packaging and no celebrity-fronted marketing campaign – there is barely any profit. What profit there is goes straight back into product development and manufacture, and proceeds from the sale of every bottle of Altruist go to Under the Same Sun and children in Africa suffering from albinism.

Regular application is key
Dr Birnie couldn’t be clearer on this point: regular application and reapplication of sunscreen is crucial; it should be reapplied every two hours, after swimming or after playing sport in the sun. You should be aiming for a teaspoon of cream for your face and a whole shot glass full for your body, something that still happens too little in practice. Traditionally, high-quality sunscreen has only been sold in small-quantity tubes or bottles. Now with the introduction of Altruist’s larger 1-litre pump bottle, a consumer first in the UK and EU, sunscreen has never been more affordable or accessible to sports clubs, schools, day care, construction sites and other groups who spend a considerable amount of time outdoors. Regular dermatologist recommended sunscreens sell for close to £15 per 200ml. Altruist sells its 1-litre pack size on Amazon for less than this.

Key ingredients
The science behind the product is equally as convincing. Both SPF30 and SPF50 strengths are recommended by dermatologists, not least because they use the most sophisticated filters available. Micronised titanium dioxide offers UVA protection beyond EU standards and Tinosorb A2B, one of the most modern sun protection ingredients developed to date, offers protection beyond the usual UV spectrum*. Altruist is also highly photo-stable, which means its UV filters do not degrade easily in the sun; it’s suitable for sensitive skins, is fragrance and paraben-free, hypoallergenic and non pore blocking. It also feels great on. Its non-sticky formula means it absorbs quickly and being water-resistant, it stays put.

Altruist Dermatologist Sunscreen is dispatched exclusively from Amazon (www.amazon.co.uk) and for every 1-litre package of sunscreen sold, Altruist donates 50p to Under the Same Sun.

* In vitro-testing exceeded EU COLIPA recommendations for UVA protection

Under the Same Sun
Altruist sponsors the charity organisation Under the Same Sun, which provides support to children with albinism in Tanzania and the rest of Africa. With its scorching hot sun, the tropical climate of Tanzania puts people with albinism at a high risk for developing skin cancer at an early age. 100% of children with albinism in Tanzania show signs of sun-related skin damage by the age of 10. Altruist donates 10p for the sale of every 200ml bottle and 50p from the sale of every 1L bottle to the charity. In the Netherlands they’ve gone one step further, where they donate one bottle of Altruist for every bottle sold.



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